We know that technological advancements make things obsolete at some point in time. According to the rule of evolution, the fittest survives in the end. The same is true about DVDs. They will disappear sooner or later. Another reason DVDs are not going to disappear anytime soon is because people will continue to use DVDs…

What is a complex sale? A complex sale is characterized by multiple stakeholders directly and indirectly involved in the decision process. The sales process requires numerous interactions with stakeholders over an extended period. This can result in a long selling/buying cycle and impact on the seller’s revenues and cash-flow. Stakeholders can be in various regional…

Management who believe solely in developing the sales team’s product knowledge will give them the edge and increase sales are headed for disappointment. It may have been a good idea forty years ago but in today’s environment a client can gain information via the internet and through their peers, product knowledge is not a differentiator.…

If the purpose of sales training is to share information, then using a classroom setting or on-line learning is the right forum. However, seeing, reading, and taking notes is passive learning and will not achieve sales competence. Add to this the generic nature of most courses, makes it difficult for a salesperson to relate the…

What do you do when your sales targets are not achieved despite having been through a sales training and coaching program? This is a situation no-one wants to be in. Sales performance is affected when your identity is incongruent with your role as a salesperson. Being incongruent could be a temporary issue, and if you…

Every salesperson wants to have a relationship with a buyer that cannot be duplicated by their competitors. Salespeople try numerous strategies, few work effectively, until now. Research into neuroscience has provided great insight into how our brain functions. As salespeople we need to know what this means in a sales context. Sales will change the…